As consumption upgrades and brand competition intensifies, packaging is no longer just a "container" to protect products; it also serves multiple purposes such as brand expression and functional protection.

This means that packaging companies and brands are seeking a material solution capable of striking a new balance between color performance, barrier properties, and production efficiency.

York New Material focuses on the synergistic technology of liquid masterbatch and oxygen absorbers. Through its integrated functional material solution, it helps clients achieve dual breakthroughs in both performance and aesthetics in the high-barrier packaging sector.

The Traditional Dilemma: The Trade-off between Aesthetics and Function

In the packaging of food, beverages, cosmetics, and pharmaceuticals, a common dilemma arises: they are forced to choose between prioritizing aesthetics and prioritizing protection. As a result, the packaging often fails to convey a premium brand image while also falling short of the performance requirements for long-term storage and transportation.

Innovative Approach: The Systemic Synergy of Liquid Masterbatch and Oxygen Absorbers

The "Synergistic System of Liquid Masterbatch and Oxygen Absorbers" proposed by York New Material represents a systematic innovation that deeply integrates color science with material functionality. It effectively resolves the inherent conflict between visual appeal and barrier performance in packaging.

【Liquid Masterbatch】

The Third-Generation Technology for Plastic Coloring

Liquid masterbatch represents the third-generation coloring solution, succeeding color powders and traditional masterbatch. It utilizes a liquid carrier system that enables more uniform dispersion of pigments or dyes within the substrate. Its core advantages include:

【Oxygen Absorbers】

Infusing packaging with "Active Protection Power"

Oxygen absorbers actively capture and remove residual oxygen inside packaging through a chemical reaction, thereby reducing oxygen concentration to:

• Prevent oxidation of contents such as food, pharmaceuticals, and cosmetics;
• Enhance overall barrier performance and safety of the packaging;
• Extend product shelf life and storage stability. 

Synergy Effect: 1 + 1 > 2

The synergy between liquid masterbatch and oxygen absorbers is not merely a physical blend; it represents a chemical integration that equips packaging with both color stability and oxidation protection:

• The uniform dispersion structure of the liquid masterbatch facilitates a more even distribution of the oxygen absorber within the polymer matrix.
• The oxygen barrier effect of the absorber effectively prevents colorants from fading due to oxidation.
• Visual Performance: The liquid masterbatch delivers vibrant color and enhances brand recognition.
• Functional Protection: The oxygen absorber reduces internal oxygen levels, safeguarding both colorants and the substrate from oxidative degradation.

Core Advantages

Dual Value: Technological & Commercial

1. For Manufacturers:

Improves product consistency and yield rate: The uniform dispersion of liquid color masterbatch reduces color variation and defect rates.

Streamlines the production process: Enables in-line metering and dosing, boosting efficiency and cutting costs.

Expands the high-end client portfolio: Meets brand owners' demand for packaging that balances visual appeal with functional performance.

2. For Brand Owners:

Enhanced Brand Visuals: Packaging maintains rich, stable color without fading.

Extended Product Shelf Life: Oxygen absorbers reduce oxidation risk, preserving product quality.

Increased Brand Premium Potential: Packaging that combines aesthetic appeal with functional performance projects a more premium image.

3. For the Entire Packaging Value Chain:

Enhances supply chain collaboration efficiency and enables quick color changes with flexible production. Fosters a higher-performance, lower-carbon, and smarter packaging ecosystem.

Market Applications

Innovative Design Meets Multi-Industry Demands

Food & Beverage Packaging: 

Delays oxidation and preserves flavor, especially suitable for tea beverages, juices, and nut products.

Pharmaceutical & Health Product Packaging: 

Enhances oxygen and moisture barrier properties to maintain drug efficacy stability.

Cosmetics & Personal Care Packaging:

Balances color aesthetics with content protection, extending the shelf life of highly active formulations.

The synergistic application of liquid masterbatch and oxygen absorbers elevates packaging from "passive protection" to "active optimization," and from "color aesthetics" to "performance aesthetics."

York New Materials will continue to advance research in liquid masterbatch, oxygen absorbers, and functional materials, delivering customized, high-performance, and sustainable integrated solutions for our clients.